KHALIFA – DATA PROTECTION POLICY

Version dated Jan 2025

This Personal Data Protection Policy (the "Policy") describes how KHALIFA{" "} (collectively referred to as "We", "Us", or "Our"), a company located in Geneva, Switzerland, processes, as data controller, the personal data of its customers and prospects ("You", "Your", "Yours") in order to provide You with the best possible customer experience. Our website is accessible at maison-khalifa.com and We may be contacted by email at info@maison-khalifa.com.

We only operate an online shop (no physical stores) and do not provide any services other than selling Our luxury clothing products online. This Policy explains how We collect, use, disclose, and protect Your Personal Data in compliance with applicable privacy and data protection laws, including Swiss data protection regulations.

1. WHAT CATEGORIES OF DATA DO WE COLLECT?

We collect Personal Data directly from You or through Your interactions with Our website and social media pages. Depending on the circumstances, this may include:

  • Identity and Contact Details: Name, postal address, telephone number, email address, and any other information You provide when creating an online account, making a purchase, or subscribing to Our newsletters or updates.
  • Payment Information: Credit or debit card numbers, bank account details, PayPal account information, or other payment details necessary to process and fulfill Your orders.
  • Demographic Information: Gender, date of birth, and similar data that You choose to share with Us.
  • Preferences and Interests: Information about Your preferences, sizing, style choices, or other interests related to Our products, as communicated by You in interactions (e.g., emails, social media messages).
  • Information Communicated Publicly: Comments or opinions You post publicly on Our social media pages or website (e.g., product reviews).
  • Information Related to Online Purchases: Details of Your orders, such as the product(s) purchased, quantity, price, and any relevant transaction details.
  • Website Usage Information: Information about Your browser, device, and browsing behavior on Our website, collected via cookies or other trackers (e.g., IP address, pages visited, date and time of access).
  • Third-Party or Social Media Information: Information published by individuals about KHALIFA products or services on third-party websites or social networks, to the extent necessary for the purposes described in this Policy.

2. FOR WHAT PURPOSES DO WE USE YOUR DATA?

We process Your Personal Data for the following purposes:

  • Order Processing and Service Provision: To process and fulfill Your orders, ensure delivery, manage returns or exchanges, and provide customer support.
  • Customer Account Management: To create and maintain Your online account, enable order history review, and facilitate faster checkouts.
  • Communication and Marketing: To send You updates about Our products, promotional offers, newsletters, or invitations to events (if You have opted in to receive such communications), and to respond to Your inquiries, requests, or feedback.
  • Improvement of Our Services: To understand how You use Our website, improve user experience, and develop new products and services.
  • Legal Obligations and Compliance: To comply with applicable laws and regulations (e.g., tax, accounting obligations) and to protect Our rights or the rights of others.
  • Fraud Detection and Prevention: To safeguard against fraud or unauthorized transactions, and to ensure the security of Our website and payment processes.

3. WHO DO WE SHARE YOUR DATA WITH?

We treat Your Personal Data with care and confidentiality. We may share it:

  • With Service Providers: With trusted third parties who assist Us in operating Our website, conducting Our business, or servicing You (e.g., payment processors, shipping carriers, website hosting providers), subject to contractual obligations of confidentiality and security.
  • With Authorities or for Legal Reasons: If required by law, regulation, legal process, or governmental request; or to protect Our rights, property, or safety, or that of Our customers or others (e.g., fraud protection and credit risk reduction).
  • With Your Consent: In any other situation where You have consented to a specific sharing of Your information.

4. COOKIES AND TRACKERS

When You visit Our website, We may place small data files known as "cookies" on Your browser to collect information about how You use Our site. We use cookies to:

  • Remember Your preferences (e.g., language, items in Your cart).
  • Measure and analyze website traffic and usage patterns.
  • Provide You with relevant advertising on third-party platforms (if applicable).

You can manage or disable cookies through Your browser settings. Note that blocking cookies may affect the functionality of Our website.

5. TRANSFER OF YOUR DATA

Given that We are located in Switzerland, and some of Our service providers may be located in other countries, Your Personal Data may be transferred internationally. We take appropriate measures to ensure a level of data protection that is consistent with Swiss and international standards (e.g., by implementing appropriate contractual clauses or relying on an adequacy decision).

6. STORAGE PERIOD

We only keep Your Personal Data for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable laws or regulations. The exact retention period depends on the type of data and the legal obligations involved. After these periods, Your Personal Data is securely deleted or anonymized.

7. YOUR RIGHTS

Subject to applicable data protection law, You have the right to:

  • Access Your Personal Data and obtain information about how We process it.
  • Rectify inaccurate or incomplete Personal Data.
  • Delete Your Personal Data in certain circumstances ("Right to be forgotten").
  • Object to certain processing activities or request{" "} restriction of processing.
  • Data Portability, i.e., receive Your Personal Data in a structured, commonly used, and machine-readable format, and have it transmitted to another controller where technically feasible.
  • Withdraw Consent at any time, where processing is based on consent.

To exercise these rights, please contact Us at info@maison-khalifa.com. We may request additional information to verify Your identity before acting on any request.

8. PROTECTION OF YOUR PERSONAL DATA

We implement appropriate technical and organizational security measures to protect Your Personal Data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. These measures include:

  • Secure servers and encrypted connections (SSL/TLS).
  • Regular security audits and system updates.
  • Strict access controls to Personal Data, limited to authorized personnel.

9. MINORS

Our website and services are not directed at children. We do not knowingly collect or process Personal Data from individuals under the age of 16 without parental or guardian consent, or as permitted by law. You must be at least eighteen (18) years old to conduct transactions on Our website. By placing an order, You confirm that You meet this requirement. If We learn that We have collected Personal Data from a minor without appropriate authorization, We will take steps to delete it promptly.

10. THIRD-PARTY SITES

Our website may contain links to third-party websites or services. These third-party sites have their own privacy policies, which govern the processing of Your Personal Data when You use their services. We encourage You to review the privacy policies of any third-party sites You visit. We are not responsible for the content or data handling practices of such sites.

11. MODIFICATION OF THE POLICY

We may update this Policy from time to time to reflect changes in Our practices, technologies, or legal requirements. If We make significant changes, We will notify You via Our website or through other appropriate means. We encourage You to review this Policy periodically to remain informed about how We protect Your Personal Data.

12. CONTACT US

If You have any questions, concerns, or requests regarding this Policy or Our data processing practices, please contact Us at:

Email: info@maison-khalifa.com

We will do Our best to address and resolve any issues You have regarding the processing of Your Personal Data.